Went to a great fast food place today, kind of a poor-mans KFC. Chinese style fast food, actually pretty good and cheap. But the thing that made me laugh is the name of chain – Dicos.

The food isn’t quite as good as KFC, the burger I had was smaller and drier than the KFC one. However, the atmosphere is very simlular and the layout/design of the restaurant copies the Mcdonalds/KFC style and even the decor is simular. It was worth a try, but I think if I want fast food I’ll stick to KFC.

I wonder who came up with the idea of ‘Dicos’ as a brand name? Did some people sit down one day and say ‘Dicos, what a great name’ – I wonder if they had any other contenders, if so ‘Turdos’ ‘Crapos’ and ‘bollockos’ might have had a chance.

Yes I know that it has a Chinese name 德克士 (de ke shi) and most of their clientele are Chinese, and so won’t notice the english signage – but still, if you’re going to use english – get it looked at by a native speaker.

Anyway, it’s a funny joke for those that understand english, one thing for sure though; it’s a unique brand and instantly recognisable!!